Archive for Social Media Marketing
People prefer looking at photos and images rather than reading text. They also prefer watching videos to looking at photos (as long as the video is not a very long home movie about your holiday cruising the Norfolk Broads last year).
The trouble is, it takes a lot of hard work to create a video and edit it and then load it up onto the Internet, doesn’t it?
Well, actually, “no”… it doesn’t need to!
Of course, if you are producing the next movie blockbuster, it’s going to take a lot of time and money. The thing is that video content has evolved and we have evolved with it. If you watch the TV you will see that there are generally two main types of content. The scripted, edited, researched, well acted, expensive content and the un-scripted, “reality”, inexpensive content. What is quite interesting is that the TV companies like the second type of content because it is quick and inexpensive to create and the audiences like it too because it is more “real”. For instance, 10.7 million people tuned in to watch the BBC’s “reality” dance programme: Strictly Come Dancing.
So, “reality” video works! It’s inexpensive and popular. Now Twitter has joined up with Vine to take this evolution on to the next logical step.
With Vine you can now record a very (very!) short video clip (a max of 6 seconds) and immediately upload and Tweet it. The video clips loop around, playing over and over again. The Vine App makes it incredibly easy to film and publish your videos. And, of course, the best ones are going viral. I have to say that I am a fan of this one from Marlo Meekins:
So what have you come up with? It would be great to see your Vines. Please send us a link.
A growing number of people are telling us that they are not getting the results they hoped for from Facebook.
Some of the problems that people tell us they have are:
- It’s taking up too much of my time
- We’re not getting any customers from Facebook
- It takes me ages to think of things to talk about on Facebook
- We only have a handful of “likes”
If you feel this way too then this video is for you. It’ll show you the 10 top ways to turn this situation around and start making Facebook a valuable business growth tool. We’ve called it “Facebook Frustration”.
So get a notepad and pencil and top up your coffee and off we go ….
Even a council is using online videos to spread their message. ‘In The Depot’ was published on January 21st and as at mid day 23rd Jan it has been viewed 106,069 times – not bad for a video produced by a local council!
Torfaen council created a video with the help of the their local Elvis tribute act, Darren ‘Graceland’ Jones to promote the council’s gritting crews and key winter safety messages.
It’s also a Thank You to residents for their help in spreading some key messages online during the recent severe weather.
The council’s version, ‘In The Depot’. features some of their front line staff performing alongside Elvis in some well known local locations.
The video has been published on the council’s Website, You Tube, Facebook and Twitter accounts.
Neil Jones, Head of Communications at Torfaen Council said: “‘We’re always looking at innovative ways to engage residents with innovative and memorable council messages. We have built a fantastic online community and this is a fun way to show residents our appreciation for their helpful comments during the past few days. This video highlights the vital work of our winter maintenance crews and an must thank ‘Darren Graceland’ Jones for giving his time to help important messages on gritting.’
Do you have a message you want to get out to people? Start getting creative and use video to spread your word.
From Liz, Ian and the Online & Mobile Marketing Wizards at
Roderick Pugh Marketing
The Local Business Specialists for Online & Mobile Marketing
When achieving a 25% or more growth at your business matters!
Tel: 01554 775 738 info@RoderickPughMarketing.com
Did you buy the Christmas Number One from Rage Against The Machine? 502,672 copies were sold so maybe you bought one? If not, you might want to buy a copy and frame it as it signals a revolution that is already affecting your business.
This year, the X Factor winner Joe McElderry’s single also did well. It sold around 450,000 copies. Just not quite well enough to take the Number One spot.
Maybe you are not a fan of Rage Against The Machine or Joe McElderry and don’t care who took the Number One spot? In which case, just take a moment to look at what happened here. Because, as a business owner, your business future could depend on you understanding what happened and taking appropriate action.
This year, things were shaping up nicely for the winner of the X Factor to take the Christmas Number One spot as has been the case for the last few years. After all, they not only have TV promotion behind them, they actually have a TV show. How powerful is that in influencing the hearts and minds of the British population? If you had your own TV show, how much extra business could you get?
But, something happened!
Tracy and Jon Morter happened!
Tracy and Jon decided that they would like Rage Against The Machine’s single to become the Christmas Number One. So, they set out to make that happen. Not by spending a fortune on TV advertising or by creating their own TV show. The decided to use Social Media Marketing. They created a Facebook page and they marketed it over the social media channels. Today, their Facebook page has 983,815 members. Their message obviously “got out there”. With the result that Rage Against The Machine hit the Number One spot.
The era of TV advertising and promotion is certainly not over. It remains a powerful marketing tool. But here is evidence that effective social media marketing can be at least as effective. And, it also has the advantage of being vastly cheaper than TV advertising!
And, we’re not the only ones to notice it. Watch this short (1 min 14 secs) video that Google published this month:
With the right focus, social media can boost you to the top. Maybe not to the top of the Christmas Charts. But to the top of your profession in your area.
If you really want to boost your business, give me a call and ask me to show you my proprietary “money mindmap” where I help businesses boost their sales through all three of the key strategies necessary for fast and sustainable growth.
I Hope you have a great Christmas and a hugely prosperous 2010!
I came across this on the BBC today and had to share it with you …
By Claire Prentice
It is the 21st century equivalent of word of mouth.
From mom and pop diners to cupcake shops to technology start-ups, small business owners across America have been thrown an unexpected lifeline in the midst of the recession by social networking sites.
Companies that have jumped on the Twitter and Facebook bandwagon are reporting a surge in customers while others struggle.
With minimal marketing budgets available to many small businesses, social networking sites offer a quick and, more importantly, free means of promoting their wares to a global audience.
In the face of stiff competition and a global economic downturn, it is a route more and more companies are going down.
Virtual focus group
Sisters Sophie LaMontagne and Katherine Kallinis have been using Twitter and Facebook as a marketing tool since they launched Georgetown Cupcake in Washington DC in 2008.
“You are losing control of your message by inviting customers in to a dialogue” – Professor Arun Sundararajan, New York University
“Together they work like a virtual focus group, a bulletin board, a marketing campaign and branding exercise rolled into one,” said LaMontagne.
As well as posting details of new flavours, specials and events, they are using the social networking sites to promote their new nationwide delivery service together with their new store in Maryland.
For some small business owners, traditional advertising channels such as television, radio and newspapers are prohibitively expensive.
For others, the web is a medium more in tune with their potential customers.
“They’re not a good fit for everyone, but if you’re a small business with a customer base who uses social media, you can’t afford not to use them,” says Rachael Ritchie, who runs Goodfellas Pizza with her husband in the college town of Athens, Ohio.
She recently asked her Twitter and Facebook followers to vote on whether she should use Coke or Pepsi as a soft drinks supplier.
“That real-time feedback is invaluable,” she says.
Goodfellas Pizza offers cross-promotions with other local businesses via Twitter.
They include Athens Relaxation Station health spa, which gives Goodfellas customers discounts, a deal which is reciprocated at Goodfellas.
“I am a one-woman business in a small town so free marketing is a huge bonus,” says spa owner Jennifer Hunt.
“And if I get a last minute cancellation I hop on to Twitter and within minutes I’ve filled the appointment.”
Small firms gain
“Every day we are seeing businesses using Twitter in more and more creative and exciting ways,” says Anamitra Banerji, manager of commercial products at Twitter.
“We’ve got lots of restaurant and bar owners right through to plumbers and building managers.”
Though multinationals such as Starbucks and McDonald’s were among the first to realise the potential of social networking sites, anecdotal evidence suggests it is small businesses that have the most to gain.
Twitter, which allows users to post Tweets of up to 140 characters, is currently developing products to sell to business users, including software to verify accounts and analyse traffic to Twitter account holders’ profiles.
The company recently launched Twitter 101 on its website, which includes advice for new users along with case studies, describing how companies of all scales and in various sectors have used the site to grow their business.
Facebook, which has 300 million users worldwide and recently announced it had become cash-flow positive, offers businesses special pages and the option to buy ads to show to users who like similar companies.
As well as using social media sites to communicate with customers, small businesses are using them to connect with potential suppliers, stockists and other people they can trade skills with, such as accountants, marketing experts and technology workers.
One recent Twitter post from a graphic designer asked other business users for advice on computer software his company was thinking of buying.
Kogi BBQ runs three Korean mobile food trucks in Los Angeles.
It has 43,000 followers on Twitter and 3,150 on Facebook and uses the sites to post specials, discounts and details of where the vans will be parked each day.
“It’s a great way to interact one on one and build a relationship with our customers,” says Kogi BBQ’s creative director Alice Shin.
“Customers feel a personal connection, which encourages repeat business.”
But experts warn that social networking sites are not without dangers.
“You are losing control of your message by inviting customers in to a dialogue and that could be problematic if they criticise you,” says Arun Sundararajan, a professor of information, operations and management sciences at New York University.
He advised users to think of it as a conversation rather than an advertising space.
“There is a fine line between giving people a steady stream of useful information and bombarding them, he explains.
“If you do the latter you are in danger of turning customers off.”
This view was echoed by Andrew Sinkov, vice president of marketing at Evernote, a California-based online storage company.
“The key is to keep your messages concise, free of fluff or marketing jargon and only convey genuinely useful information,” he says.
Evernote has 30,000 followers on Twitter, 12,000 fans on Facebook and has recently begun using Friendfeed, which was taken over by Facebook in August.
Evernote directs its followers between all three sites and its company blog, creating a sophisticated, inter-linked online presence.
“The days of large anonymous companies are over,” declares Mr Sinkov.
“To succeed nowadays your company has to have a personality and it’s easier than ever to create that.”
Story from BBC NEWS: