Eclipse Package

A Complete Online Marketing Solution for Local Business Owners to Attract More and Better Clients

lizHi, I’m Liz Pugh of Roderick Pugh Marketing.

Would you like to take your business to a whole new level of success this year – regardless of the state of the economy?

For many, taking their business to the next level has been tough over the last year. And the reason is, for the most part, that even if you have a successful business, you do not have the marketing tools, techniques and strategies to attract new business in today’s marketplace. If you’ve relied on word-of-mouth marketing up to this point, that may not be enough.

The Eclipse Package doesn’t work with any secret “Magic Bullet” tactics but by implementing the fundamentals of online marketing principles and following a step by step proven system.

The formula is simple. If you want to attract more and better clients, you need to focus on three main areas:

Traffic – Your Online Marketing must position your business so that it is consistently attracting new and relevant people to you. When set up correctly, this can give your business a steady stream of new prospects, day in, day out.

Conversion – At all stages in your marketing communications you must be moving your prospects and clients forwards, in the direction you have set for them. There’s a science to how to do this effectively that you must apply.

Relationship – Your marketing must be building effective relationships with your prospects and your clients, building the KLT factor. Effective use of online tools and techniques can make this easier to achieve than ever before.

It’s as simple and as hard as that. Below I’ll tell you all about the Eclipse Package, what you can expect and how it is structured to produce such powerful results.

Not for Beginners

This Eclipse Package is not for beginners in business. It is for those who already have achieved some success in their business and want to take it to a new level.

Is this you?

  • You’re a local business owner
  • You have already achieved success in your business
  • You are committed to providing quality value products and services to your clients
  • You want to dramatically increase your revenue/profit and success
  • You want to create a business asset for the future
  • Your business is turning over in excess of £100,000 per annum

Everyone wants more success, but at what price? If you are working longer hours, spending more time working on your business, feeling like you are earning less and not having a life outside of your business, what’s the use?

Isn’t this what you want in your business?

  • You work fewer hours but make more money
  • Your marketing is very focused and effective and takes little of your time
  • You can always take on more business relatively easily
  • You have a good work/life balance and your business is fun

Objectives of the Eclipse Package

The Eclipse Package aims to:

  • Build a complete and integrated Online Marketing platform for your business giving you all of the components you need to attract more and better clients.
  • Be your “Online Marketing Army” using this infrastructure, 24 hours a day, 365 days of the year to attract prospects who become clients and who return more often and become raving fans of your business.
  • Guarantee a 28% increase in revenue to take away virtually all of your risk and give you a great return on your investment.

Two Big Things that Make the Eclipse Package Different

What makes the Eclipse Package different? After all, there are many businesses and service providers that could help you with your online marketing.

1. The Business Owners

The key difference is the level of the business owners who implement this package. This is not a package for businesses struggling to get started. It is for those who have already achieved a level of success. It is for local business owners who are attracting clients but want to take their business to the next level by attracting more and better clients.

2. Guaranteed Results

The strategies, tools and techniques in this package are proven to bring you more and better clients. We are so confident of this that we guarantee your revenue will increase by 28% or more. Nobody else (that I know of) makes a guarantee anything like this.

An Inventory of the Eclipse Package

This is everything you get with the Eclipse Package to More and Better Clients

There are two “phases” to the Eclipse Package, the “Get You Off To A Flying Start” phase and the “Take-off” phase.

The “Get You Off To A Flying Start” Phase:

We start by building and optimising the infrastructure you need and giving you the strategic direction you need.

Private Marketing Consultancy Sessions

This is all about helping you to uncover the things that are special and unique about your business to make sure that you stand out of the crowd and ahead of your competition. Helps to develop your USP and your business “persona” – vital in order to empower your marketing campaigns and strategies. Includes:

  • 2 sessions of up to an hour each with you to help build your personal brand

Click here for details

Private Marketing Consultancy Sessions
This is all about helping you to uncover the things that are special and unique about your business to make sure that you stand out of the crowd and ahead of your competition. Yes
Helps to develop your USP and your business “persona” – vital in order to empower your marketing campaigns and strategies. Yes
We will conduct 2 sessions of up to an hour each with you to help build your personal brand. Yes
Fully Optimised Website

At the heart of any online solution will be one or more websites. This is where you drive your traffic to and you convert traffic to sales. Our Fully Optimised Websites include:

  • a custom domain that is keyword researched for your business and optimised for Google searches
  • About, Contact Us, Home Page and 5 Content rich pages.
  • And these 5 content rich pages include 5 professionally written articles that are also published to online article directories.
  • It also includes a custom branded header graphic for your business
  • and can include a lead capture form, which can be a “lightbox” and integrated into the site.
  • It is also a website that is built on the industry standard Content Management System, which means that it is easy for you to update and change the content on your site whenever you want to.

Click here for details

Fully Optimised Website – your online business “Heart”
We will research keywords for you to find the best ones for you to target Yes
Includes a custom domain for you that is keyword optimised Yes
We build your new website for you using the industry standard Content Management System, which means that it is easy for you to update and change the content on your site whenever you want to. Yes
Includes “Easy SEO” so that your site is easily optimised for search traffic Yes
Include social media integration so that your site’s visitors help spread your messages across the Internet Yes
Includes automatic comment spam monitoring and protection Yes
Includes custom branded header graphic for your business Yes
The site layout and colours will be uniquely customised from a “theme” that you choose to give you a unique website for your business that matches your new header graphics. Yes
Includes About, Contact Us, Home Page and 5 Content rich pages Yes
5 content rich pages includes 5 professionally written articles and published to article directories Yes
The site is HBO’d and can include a Lead capture form (which can be a “lightbox”) integrated into site Yes
Integrates with all major auto responders, list management and e-Commerce solutions Yes
Integrated with Google analytics so that you can monitor your site’s visitors and optimise your content to better meet their needs. Yes
We can copy your existing blog content into the new site (£45 for a WordPress blog, £95 for others)
We will copy non-blog content over from your existing website (extra pages at £10/page) 15 pages
Includes 2 x 45 minute one-on-one training session to ensure you are up and running fast with your new site. Yes
Video Infomercial

One company recently increased their business by 140% in one year, by simply using YouTube reality style videos. Would you like to have that? Includes:

  • a customised 3 minute or less Video Infomercial (“Webmercial”) of you and your business – reality sells and we’ll put it on YouTube for you. We film it, edit and title it and load it (optimised for bringing business to you).
  • Also includes a YouTube branded channel – use it as a platform for other videos, whether you choose to do them yourself or have us do them for you.
  • Plus we will create a custom YouTube Background Graphic branded for your business – to give it an edge that reflects you and your business.

Click here for details

Video infomercial on your business plus YouTube Channel setup
Content of a customised 3 minute or less video Infomercial (“Webmercial”) of you and your business structured ready for filming. Yes
We will film you and your business. Yes
Video edited and titled. Yes
Video published to your new YouTube channel and also incorporated into your new web site. Yes
YouTube branded channel – use it as a platform for other videos, whether you choose to do them yourself or have us do them for you Yes
Custom YouTube Background Graphic branded for your business – to give it an edge that reflects you and your business Yes
Twitter

This is huge right now … it’s in the news, it’s totally viral, a great way to build a community and have people Know, Like & Trust you. We’ll set this up to create a real buzz about your business and target your followers to match your business needs – putting your business in front of people who want what you have. This includes:

  • creating a Twitter account
  • with a Custom Branded Graphic for your business and
  • with your USP and bio optimised for social media.

Click here for details

Twitter Account Setup
Twitter account created for your business Yes
With a Custom Branded Graphic Yes
Your USP and bio optimized for social media Yes
Your Twitter Account Integrated into Your new Web site Yes
Facebook Business Page

With over 45% of the UK population on Facebook, you just have to be there. Includes:

  • a new Facebook business page
  • custom built welcome tab for new visitors that encourages them to become a “fan”
  • custom designed profile image graphic
  • the page will also be set up with a custom, optimised URL
  • Can include a lead capture form if desired

Click here for details

Facebook – With over 45% of the UK population on Facebook, you just have to be there
Includes a new style Facebook business page Yes
Including custom built welcome tab for new visitors that encourages them to become a “fan” Yes
Includes custom designed profile image graphic Yes
Also includes setting the page up with a custom, optimised URL once you have at least 25 “fans” Yes
Can include a lead capture form if desired Yes
Google Places

With the most recent changes to Google’s search results layout, it is vital that your Google Places entry is optimised to attract clients. Includes:

  • Google Places entry set up and optimised with SEO and HBO content
  • Integrated into your new web site

Click here for details

Google Places setup
Google Places entry set up and optimised with SEO and HBO content Yes
Integrated into your new web site Yes
Specialist Report plus Ad Copy and Call to Action

People buy from people that they know, like and trust (the KLT factor). You can really build your KLT factor with a Specialist Report that you have written for them. Or, would it be easier if we wrote it for you? And created custom graphics to support the report plus online ad-copy and custom call to action? This is not a flimsy 10 page throw-away. This is a professionally researched and written special report that will be unique to your business and something that your customers want and value … and it teaches them that your business is the obvious one to choose! 

Click here for details

Special Custom Report plus Ad Copy and Call to Action
Professionally written special report unique to your business that your customers will want and will value (typically around 40 – 50 pages long) Yes
Custom Call to Action Yes
Unique Branding Graphic Yes
Custom ad copy Yes
Integrated into your new web site Yes
Niche Domination web site

People look for specialists – so we will help you to become one with a niche specific specialist web site for a key area of your business. Includes:

  • a custom domain that is keyword researched for your business and optimised for Google searches
  • About, Contact Us, Home Page and 2 Content rich pages.
  • And these 2 content rich pages include 2 professionally written articles that are also published to online article directories.
  • It also includes a custom branded header graphic for your business
  • and can include a lead capture form, which can be a “lightbox” and integrated into the site.
  • It is also a website that is built on the industry standard Content Management System, which means that it is easy for you to update and change the content on your site whenever you want to.
  • It also helps to direct more traffic back to your main web site.

Click here for details

Niche Domination web site
We will research keywords for you to find the best ones for you to target Yes
Includes a custom domain for you that is keyword optimised Yes
We build your new website for you using the industry standard Content Management System, which means that it is easy for you to update and change the content on your site whenever you want to. Yes
Includes “Easy SEO” so that your site is easily optimised for search traffic Yes
Include social media integration so that your site’s visitors help spread your messages across the Internet Yes
Includes automatic comment spam monitoring and protection Yes
Includes custom branded header graphic for your business Yes
The site layout and colours will be uniquely customised from a “theme” that you choose to give you a unique website for your business that matches your new header graphics. Yes
Includes About, Contact Us, Home Page and 2 Content rich pages Yes
2 content rich pages includes 2 professionally written articles and published to article directories Yes
The site is HBO’d and can include a Lead capture form (which can be a “lightbox”) integrated into site Yes
Integrates with all major auto responders, list management and e-Commerce solutions Yes
Integrated with Google analytics so that you can monitor your site’s visitors and optimise your content to better meet their needs. Yes
We can copy your existing blog content into the new site (£45 for a WordPress blog, £95 for others)
We can copy non-blog content over from your existing website (at £10/page)
Syndication

Broadcasting your messages to increase your KLT factor and boost your web site’s SEO. Includes:

  • All 7 articles published on your websites are syndicated to the industry standard online article sharing service
  • Your custom video syndicated to 21 Web 2.0 sites
  • All articles and also all syndicated content is also bookmarked to the top 3 bookmarking sites to boost online awareness and boost traffic

Click here for details

Syndication – Broadcasting your messages to increase your KLT factor and boost your web site’s SEO
All 7 articles published on your websites are syndicated to the industry standard online article sharing service Yes
Your custom videos (above) syndicated to 21 Web 2.0 sites Yes
All articles and also all syndicated content is also bookmarked to the top 3 bookmarking sites to boost online awareness and boost traffic Yes
Press Releases

Then you will make the news! Includes:

  • 2 x optimised press releases written and syndicated online to boost your KLT factor and encourage people to take a look at your business

Click here for details

Press Releases
2 x keyword optimised press releases written and syndicated online to boost your KLT factor and encourage people to take a look at your business Yes
Custom Online Marketing Schedule

You will have a plan that helps make your next year’s marketing a breeze! Includes:

  • 2 x one-on-one individual 45-minute coaching sessions to ensure that you start down the right track to create this plan.
  • Scheduling out your regular marketing activities to you know what you will need to do each week for the next year.
  • Helping to develop a campaign schedule for you to identify the key campaigns that you will be using over the coming year.

Click here for details

Custom Online Marketing Schedule
One-on-one individual 45-minute coaching session to ensure that you start down the right track to create this plan Up to 2 sessions
Scheduling out your regular marketing activities to you know what you will need to do each week for the next year Yes
Helping to develop a campaign schedule for you to identify the key campaigns that you will be using over the coming year Yes

The “Take-off” Phase:

Having built your optimised infrastructure, we now “fire it up” and get it pumping, driving more and better clients to your business, day in, day out.

Private One-on-one Online Marketing Strategy sessions

One 45 minute private strategy session per month to steer and guide you each month

Click here for details

Private One-on-one Online Marketing Strategy sessions
One 45 minute private strategy session per month Yes
Inside Track to More and Better Clients

The Inside Track to More and Better Clients is a proven system for marketing your local business online. It teaches you how to use your new online marketing system and supports you as you use it to attract more and better clients with less struggle and effort.

Learn more about the Inside Track to More and Better Clients here.

Automated Marketing System Lead Capture

Have you ever heard the saying “the money is in the list?” We set up the entire Automated Marketing System Lead Capture for you.

  • It gets You New Business and Repeat Business.
  • It includes a Professionally Written Newsletter every month,
  • each with a ‘coupon’ or ‘special’ sent to your customers.

Click here for details

Automated marketing system lead capture to get you new business and repeat business
Automated Marketing system set up for you to provide a platform for email communication to your clients and prospects at scheduled intervals or with one-off broadcasts Yes
Customer/lead database hosted and managed Up to 5000 leads
You can send an unlimited number of autoresponders and broadcasts to your database Yes
One Professionally Written Newsletter each month Yes
One ‘coupon’ or ‘special’ per month sent to your customers Yes
Additional emails and/or newsletters and broadcasts can be written to meet your needs using your Marketing Virtual Assistant (see below)
Video Infomercials

People love watching videos. We will film, edit, title and publish more videos for you, one every month, enabling you to showcase your products and services and share client case studies and offer tips and suggestions etc. All of which will build your KLT factor and help build your business.

Click here for details

Video infomercials on your business – One new video every two months!
Content of a customised 3 minute or less video Infomercial (“Webmercial”) of you and your business structured ready for filming. Yes
We will film you and your business. Yes
Video edited and titled. Yes
Video published to your new YouTube channel and also incorporated into your new web site. Yes
Twitter

Twitter can be great for business owners, but it takes time. So, we will take that time pressure away from you and include:

  • 300 Tweets each month for you
  • We will also help you grow your targeted followers (up to 2,000+)

Click here for details

Twitter
300 Tweets each month Yes
500 Tweets per month (extra £50/month)
We will grow your targeted followers (to 2,000+ followers) Yes
Facebook

Similarly for Facebook, we will take away your need to be chatting all the time. Of course, you can add to the conversation any time you like, you just no longer have to do it as we include:

  • 30 status updates each month for you
  • We will also help you to find your first 25+ “fans”

Click here for details

Facebook status updates
We will publish 30 status updates each month for you. Yes
We will help you to find your first 25+ “fans” Yes
Additional Articles and Press Releases

New and powerful content is vital to grow your online presence and we will make sure that you always have it. Each month, our professional authors will produce:

  • 4 additional keyword optimised articles
  • 1 additional keyword optimised press release
  • These will be published and syndicated online and “bookmarked” to increase their breadth of coverage

Click here for details

Additional Articles and Press Releases
4 additional keyword optimised articles written for you each month Yes
Posted to your web site Yes
Also syndicated online Yes
And the web site and syndicated versions are both bookmarked Yes
1 additional keyword optimised press release written for you each month Yes
Syndicated online Yes
And bookmarked to boost traffic Yes
Website and Customer Database Hosting

We will host your websites for you on stable servers with a guaranteed 99.9% uptime. Plus we will host the list of your prospects and customers for you. We take care of security and upgrades and ensuring your comply with anti-spam laws etc and let you concentrate on your business. 

Click here for details

Website and Customer Database Hosting
On professional and stable servers with a guaranteed 99.9% uptime Yes
Full control panel (cPanel) access (or we will perform your requests at no extra charge) Yes
Domain registration and management (if you need it) – extra charges apply for domain registrations and renewals
FTP access (unlimited) Yes
Unlimited disk space Yes
Unlimited bandwidth Yes
Unlimited email addresses Yes
Unlimited subdomains and unlimited parked domains Yes
SSL/TLS security and eCommerce if required (at extra charge)
Customer/lead database hosted and managed Up to 2500 leads
Reputation Management

Online reputation management service including issue identification, reporting and escalation. Too many businesses ignore what is being said about them. But it only takes one bad comment to lose a client … or two … or more. 

Click here for details

Reputation Management
Online reputation management service including issue identification, reporting and escalation Yes
Monitoring and Reporting

We will monitor and report to you on the effectiveness of your online marketing every month with an in-depth report every three months identifying recommendations and potential areas for improvement. 

Click here for details

Monitoring & reporting
Monthly report showing how your online marketing is performing Yes
Quarterly report identifying recommendations and potential areas for improvement Yes

Guaranteed 28% Growth

I’m sure you will have heard the expression that “talk is cheap”. Well, not at Roderick Pugh Marketing. Because we offer you a unique guarantee. We guarantee that you will achieve a minimum of a 28% increase in business revenue within 12 months. If, for some reason we have not achieved that for you, we will continue to work with you, for free, until we have achieved it.

There are some simple (common sense) terms and conditions around this guarantee (eg you must actually do any things that you promise you will do during the year) and there may be some circumstances where we will be unable to offer this guarantee (if so we will tell you right up front). But for most businesses, the Eclipse package guarantees a minimum of 28% business growth in the first year. As far as we are aware, nobody else offers anything close to this. We truly do care about your results … results that count!

To sum it up.

I’m offering a complete, solution for attracting more and better clients to your business. It gives you everything you need to build your business online. The Eclipse Programme does it all for you. Sure, we will need to talk frequently to make sure that your marketing is closely aligned to your business activities and there will be things for you to do … but think of it as you own personal online marketing department, working for you, day in day out … with the added bonus of guaranteeing their results! It doesn’t come better than that!

I’m very proud of this programme as it is the culmination of my 20 years as a business owner, offline and online marketer and business consultant.

Anything else?

If you want to attract more and better clients and what you are doing today is not giving you the results you want and if what you have read so far makes sense then the next step is to give me a call (it’s 01554 775 738) and we can talk about where you are right now and what you want to achieve and work out the best steps to help you get the results you want.

Here’s to growing your business faster and easier.

Liz Pugh
Online Marketing Consultant
RoderickPughMarketing.com

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