Pick ‘n’ Mix

Build your Online Marketing … Pick ‘n’ Mix

For some business owners we know that it makes most sense to build their online presence one step at a time. Taking this approach allows you to focus on one component at a time and this can be important if you only have a limited amount of time or money available to build your “Online Marketing Machine”. If this is you, then I am pleased to introduce the Pick ‘n’ Mix Collection to you.

You can still have a complete online marketing system running 24×7 delivering new business day in, day out. You simply do it in stages instead of all at once. And, there is no need to commit to a larger project. If you just want one component (eg a Facebook Business Page) then that’s no problem, we are happy to produce a great Facebook Business Page for your business. Or, you may be a “hands on” person who would like to do more of the work yourself and would simply prefer that we helped you with some of the elements that are more critical or more time consuming for you. That’s fine too. My goal is to help you to deliver more and better clients to your business and to work with you while doing it.

So, please Pick ‘n’ Mix from the following or give me a call to talk about an even more customised solution that is right for your business.

The Pick ‘n’ Mix Collection

Fully Optimised Website

At the heart of any online solution will be one or more websites. This is where you drive your traffic to and you convert traffic to sales. Our Fully Optimised Websites include:

  • a custom domain that is keyword researched for your business and optimised for Google searches
  • About, Contact Us, Home Page and 5 Content rich pages.
  • And these 5 content rich pages include 5 professionally written articles that are also published to online article directories.
  • It also includes a custom branded header graphic for your business
  • and can include a lead capture form, which can be a “lightbox” and integrated into the site.
  • It is also a website that is built on the industry standard Content Management System, which means that it is easy for you to update and change the content on your site whenever you want to.
  • A fully optimised, easy to update, online marketing “heart”

Click here for details

Fully Optimised Website – your online business “Heart”
We will research keywords for you to find the best ones for you to target Yes
Includes a custom domain for you that is keyword optimised Yes
We build your new website for you using the industry standard Content Management System, which means that it is easy for you to update and change the content on your site whenever you want to. Yes
Includes “Easy SEO” so that your site is easily optimised for search traffic Yes
Include social media integration so that your site’s visitors help spread your messages across the Internet Yes
Includes automatic comment spam monitoring and protection Yes
Includes custom branded header graphic for your business Yes
The site layout and colours will be uniquely customised from a “theme” that you choose to give you a unique website for your business that matches your new header graphics. Yes
Includes About, Contact Us, Home Page and 5 Content rich pages Yes
5 content rich pages includes 5 professionally written articles and published to article directories Yes
The site is HBO’d and can include a Lead capture form (which can be a “lightbox”) integrated into site Yes
Integrates with all major auto responders, list management and e-Commerce solutions Yes
Integrated with Google analytics so that you can monitor your site’s visitors and optimise your content to better meet their needs. Yes
We can copy your existing blog content into the new site (£45 for a WordPress blog, £95 for others)
We will copy non-blog content over from your existing website (extra pages at £10/page) 15 pages
Includes 2 x 45 minute one-on-one training session to ensure you are up and running fast with your new site. Yes

Video Infomercial

One company recently increased their business by 140% in one year, by simply using YouTube reality style videos. Would you like to have that? Includes:

  • a customised 3 minute or less Video Infomercial (“Webmercial”) of you and your business – reality sells and we’ll put it on YouTube for you. We film it, edit and title it and load it (optimised for bringing business to you).
  • Also includes a YouTube branded channel – use it as a platform for other videos, whether you choose to do them yourself or have us do them for you.
  • Plus we will create a custom YouTube Background Graphic branded for your business – to give it an edge that reflects you and your business.
  • Your own “TV channel” and your first “programme” 

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Video infomercial on your business plus YouTube Channel setup
Content of a customised 3 minute or less video Infomercial (“Webmercial”) of you and your business structured ready for filming. Yes
We will film you and your business. Yes
Video edited and titled. Yes
Video published to your new YouTube channel and also incorporated into your new web site. Yes
YouTube branded channel – use it as a platform for other videos, whether you choose to do them yourself or have us do them for you Yes
Custom YouTube Background Graphic branded for your business – to give it an edge that reflects you and your business Yes

Optimised Twitter Account

This is huge right now … it’s in the news, it’s totally viral, a great way to build a community and have people Know, Like & Trust you. We’ll set this up to create a real buzz about your business and target your followers to match your business needs – putting your business in front of people who want what you have. This includes:

  • creating a Twitter account
  • with a Custom Branded Graphic for your business and
  • with your USP and bio optimised for social media.
  • BONUS: Includes your first 300 Tweets for FREE
  • One of the best ways to find new prospects

Click here for details

Twitter Account Setup
Twitter account created for your business Yes
With a Custom Branded Graphic Yes
Your USP and bio optimized for social media Yes
Your Twitter Account Integrated into Your new Web site Yes
BONUS: Includes your first 300 Tweets for FREE! Yes

Facebook Business Page

With over 45% of the UK population on Facebook, you just have to be there. Includes:

  • a new Facebook business page
  • custom built welcome tab for new visitors that encourages them to become a “fan”
  • custom designed profile image graphic
  • the page will also be set up with a custom, optimised URL
  • Can include a lead capture form if desired
  • BONUS: Includes your first 30 status updates for FREE
  • Your own “website” on Facebook, pumping out messages 

Click here for details

Facebook – With over 45% of the UK population on Facebook, you just have to be there
Includes a new style Facebook business page Yes
Including custom built welcome tab for new visitors that encourages them to become a “fan” Yes
Includes custom designed profile image graphic Yes
Also includes setting the page up with a custom, optimised URL once you have at least 25 “fans” Yes
Can include a lead capture form if desired Yes
BONUS: Includes your first 30 status updates for FREE Yes

Google Places

With the most recent changes to Google’s search results layout, it is vital that your Google Places entry is optimised to attract clients. Includes:

  • Google Places entry set up and optimised with SEO and HBO content
  • Integrated into your web site

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Google Places setup
Google Places entry set up and optimised with SEO and HBO content Yes
Integrated into your web site Yes

Specialist Report plus Ad Copy and Call to Action

People buy from people that they know, like and trust (the KLT factor). You can really build your KLT factor with a Specialist Report that you have written for them. Or, would it be easier if we wrote it for you? And created custom graphics to support the report plus online ad-copy and custom call to action? This is not a flimsy 10 page throw-away. This is a professionally researched and written special report that will be unique to your business and something that your customers want and value … and it teaches them that your business is the obvious one to choose! Become an “expert author”.

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Special Custom Report plus Ad Copy and Call to Action
Professionally written special report unique to your business that your customers will want and will value (typically around 40 – 50 pages long) Yes
Custom Call to Action Yes
Unique Branding Graphic Yes
Custom ad copy Yes
Integrated into your web site Yes

Add-on Services

We offer a full range of add-on services to support you as you build your Online Marketing System. These include:

  • Article writing and publication
  • Press release writing and publication
  • Newsletter writing
  • Email and autoresponder writing
  • Social media status updates
  • Video filming, editing and publication
  • Content syndication (spreading your content to more potential prospects)
  • Marketing planning and scheduling to give you a strategy to follow
  • Secure website hosting
  • Prospect and Client list hosting and management (including email and newsletter distribution)


Save Money With A Package!

Eclipse Package

Our most comprehensive and best value package is the Eclipse Package.

The Eclipse Package to More and Better Clients is a complete “done for you” solution to your online marketing needs.It builds the online infrastructure that your business needs and then it goes on to “fire it up” and run it for you, bringing in more and better clients to your business 24 hours a day, 365 days of the year.

Full details about this package are on the Eclipse Package page.

Shine Package

The Shine Package to More and Better Clients gives you the foundation infrastructure you need and then guides you through using it. It gives you the online infrastructure you need but then, instead of running your online marketing for you, it guides and supports you as you use this infrastructure yourself.

Full details about this package are on the Shine Package page.


To Sum Up

As you can see, I am offering a very flexible set of solutions so that you can get what you need to best help you get more and better clients.

Also, by packaging the solutions, you can make some really good savings.

So, call me on 01554 775 738 and let’s find the right package for your business.

Here’s to growing your business faster and easier

Liz Pugh
Online Marketing Consultant
Roderick Pugh Marketing

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