The Fruits Of The Vine …

By · Filed in Social Media Marketing

People prefer looking at photos and images rather than reading text. They also prefer watching videos to looking at photos (as long as the video is not a very long home movie about your holiday cruising the Norfolk Broads last year).

The trouble is, it takes a lot of hard work to create a video and edit it and then load it up onto the Internet, doesn’t it?

Well, actually, “no”… it doesn’t need to!

Of course, if you are producing the next movie blockbuster, it’s going to take a lot of time and money. The thing is that video content has evolved and we have evolved with it. If you watch the TV you will see that there are generally two main types of content. The scripted, edited, researched, well acted, expensive content and the un-scripted, “reality”, inexpensive content. What is quite interesting is that the TV companies like the second type of content because it is quick and inexpensive to create and the audiences like it too because it is more “real”. For instance, 10.7 million people tuned in to watch the BBC’s “reality” dance programme: Strictly Come Dancing.

So, “reality” video works! It’s inexpensive and popular. Now Twitter has joined up with Vine to take this evolution on to the next logical step.

With Vine you can now record a very (very!) short video clip (a max of 6 seconds) and immediately upload and Tweet it. The video clips loop around, playing over and over again. The Vine App makes it incredibly easy to film and publish your videos. And, of course, the best ones are going viral. I have to say that I am a fan of this one from Marlo Meekins:

So what have you come up with? It would be great to see your Vines. Please send us a link.

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