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How We Help The Voluntary Sector

Online Marketing Solutions with Guaranteed Results for Voluntary Organisations That Want to Attract:

  • More Funds
  • Donors who donate more
  • Donors who donate more frequently
  • Donors who become raving fans of your organisation

lizHi, I’m Liz Pugh, the owner of Roderick Pugh Marketing. At Roderick Pugh Marketing, we help voluntary organisations attract more donors, who donate more and more frequently and become raving fans of your organisation, helping you spread the word. All by using the power of Online Marketing.

If you’re reading this page, then I think it’s safe to assume that you’re looking for ways to attract more funds to your organisation.

I’m also going to assume that you are good at what you do. You enjoy using your organisation to help people and you know you are making a difference.

But that’s not enough, is it?

You’re reading this page because, despite your best efforts so far, you simply don’t have enough funds. Maybe you don’t have enough donors, or the funds you earn through shops or services are too small? If you already have a steady strem of donors and effective fund raising activities delivering all the funds you need, then you don’t need to read any further.

But if you want to increase your funds, please keep reading.

The four biggest challenges of growing your organisation in today’s marketplace

When I speak with people in the voluntary sector, they tell me their challenges with growing their organisations. These four challenges are the ones I hear the most:

1. Traditional marketing methods are no longer delivering the results they used to.

You are finding it harder to attract new donors and your current list of donors are no longer donating at the same level they used to. Earning funds through shops and through providing products and services is becoming harder and more expensive for smaller rewards.

2. You know you should be using the Internet to build your organisation, you just don’t know how.

You know the statistics. You know that more and more people are “going online” to find everything they need these days. You know that you need to be online too but with so many different options of websites and social media and PPC advertising and blogs you are becoming confused by the options and, anyway, you went into the voluntary sector because you wanted to be help people, not to become an IT geek.

3. You’re online but it’s not working for you.

You’ve got a website and you run some Google Adwords adverts and maybe you also had somebody “SEO” your website but it’s not working for you. You hear people talking about Facebook and Twitter and you know that some organisations have been built entirely over the Internet. But it’s not working for you and you don’t know why.

4. There are not enough hours in the day to get everything done.

You are finding it difficult to balance the demands on your time. You are attempting to deliver the services that you know are so desperately needed and in ever increasing demand while spending more and more time raising less and less funds. It seems you are having to fight harder for less and that includes fighting harder for your organisation to be recognised as relevant alongside the big “household names”.

When you get results like this you tend to get discouraged, confused and frustrated. You scale back your help  and you start agreeing to arrangements with suppliers who are not ideal simply because you need funds and almost any source will do.

What you want to get from your online marketing activity

You want to see tangible results. This means more visitors becoming donors and taking an active interest in your marketing messages, getting more calls/contacts from qualified prospects, a better conversion of prospects into higher paying donors, donors who spend more frequently and donors who become raving fans creating a non-stop stream of new visitors to your website.

To be more specific, this is what effective and powerful online marketing can do for you:

1. People will be able to find you online easily. This is a vital first step. When more people know that your organisation exists and how it helps people, you have the opportunity to inspire them into becoming donors or helping you out in other ways.

2. Prospects will take a genuine interest in what you do. Suddenly a “person” has become a “prospect”. When they are truly interested in what you do they are well on the way to become a donor.

3. People will see you as “the expert” and will be keen to become associated with your organisation. They will not only want to become your donor, they’ll happily contribute a larger amount. People like helping people that they Know, Like and Trust (the KLT factor).

4. You’ll attract better donors with higher contributions. You will be able to attract the people who are keen to donate more and who can make a substantial difference to the number of people you can help.

5. Your donors will return to donate again, time after time. The lifetime value of your donors will increase and each donor will deliver a consistent flow of income.

6. Your donors will become your raving fans, sending a steady stream of new visitors and prospects to you.

7. You’ll have better cash flow and more security. Bills will no longer be something to fear. Instead you’ll be looking at how best to allocate your funds.

8. You’ll enjoy your organisation more. Instead of worrying, you’ll be able to step back from the day-to-day hassles and plan and manage your organisation as you direct it forwards.

What you really want is to transform your online marketing from ineffective to effective. To transform your organisation from getting by to getting ahead. And that’s exactly what powerful Online Marketing can give you.

But what does it take to achieve all of this?

The secret ingredients to successful Online Marketing

What’s the secret, the hidden ingredient, that can turn a trickle of income into a flood? The good news is that you can attract more donors who pay you more and return more frequently and become raving fans with Online Marketing that works. And it’s really not such a big secret!

You can achieve this, not by “hidden secrets” or “silver bullets” but by applying proven marketing principles using modern online tools and techniques.

Sorry to let you down, but there are no magic short-cuts. It’s all about expertise and following proven formulas and step-by-step procedures and techniques and applying them in today’s online marketplace.

So what exactly do you need to know to make Online Marketing work for you?

There are three principles that must underpin everything that you do.

To get better results, you must know and apply these three principles. If you don’t, your organisation will never attract the quantity and quality of donors possible. It doesn’t matter how hard you work or how many tactics you apply.

These Three Marketing Principles are:

Traffic – Your Online Marketing must position your organisation so that it is consistently attracting new and relevant people to you. When set up correctly, this can give your organisation a steady stream of new prospects, day in, day out.

Conversion – At all stages in your marketing communications you must be moving your prospects and donors forwards, in the direction you have set for them. There’s a science to how to do this effectively that you must apply.

Relationship – Your marketing must be building effective relationships with your prospects and your donors, building the KLT factor. Effective use of online tools and techniques can make this easier to achieve than ever before.

In order to attract more and better donors, it’s not enough to understand and implement just one or two of these marketing principles. You must implement them all and you must implement them in the right way.

How do you implement these three marketing principles correctly?

There is a step-by-step formula to follow.

To apply the three principles in a way that will consistently grow your organisation, there are steps to follow and a correct sequence to follow them in. Random actions will produce random results but planned and consistent actions will produce planned and consistent results.

There are five success steps you must follow to implement the principles effectively. Missing out a step or doing the steps in the wrong order will deliver random results, a bit like following a recipe in the wrong order will produce a random result – usually not a result that you were after.

These Five Success Steps are:

Heart – At the core of your body is your heart, pumping life into you. At the core of your Online Organisation is your website. And this must be set up to pump life into your online presence. And, of course, it must be optimised for Traffic, Conversions and Relationships.

Content – as your body’s heart pumps around life-giving blood, your online heart must pump around something to give life to your organisation too … and it’s content. Once you have your website set up the next step is to “fire it up” pumping life-giving content around the Internet. Again, of course, this needs to be content that has been optimised for Traffic, Conversion and Relationships.

Distribution – the next step is to broaden the distribution of your content, to syndicate it further online out to where more of your potential prospects might be. And one of the great things about today’s Internet is that there are ways that you can leverage “business partners” on the Internet who will happily help you distribute your content, often without charge. Competing online has more to do with effective use of today’s online tools than it has to do with the amount of cash you have in the bank. Today’s one-person charity can be competing alongside (and beating!) large “household names”.

Conversion – Now that your valuable content is flowing out to where your prospects are, the next step is to focus on attracting prospects in to you and leading them along the path you have set from lead to prospect to donor to repeat donor to raving fan. Sound marketing principles must be followed at all steps along the way.

Relationship – Even if you have the best products in the World, not everyone will say “yes” to them the first time they hear about them. And even if a person has donated in the past, they may not remember you when they are looking for help again in the future. So, the 5th step to be put in place is relationship management, catching the “no”s and the “maybe”s and guiding them towards “yes” as well as keeping you in touch with your current and past donors and keeping you in the forefront of their mind so that you are the obvious choice when they want to help again.

Most organisations do not follow these steps. They might have bought a website and they might apply a few tactics and they might even have paid somebody to optimise some part of their online presence … search engine optimisation is the most common one but often is the least important optimisation.

But if you have read this far then you may recognise that you don’t know the marketing strategies or have the technical knowledge to apply them. And you have also recognised that, to grow your organisation, your organisation needs these marketing strategies and technical skills.

But it doesn’t have to be difficult or take forever, and it can be both effective and affordable. We’ve developed a complete range of products and services that gives you exactly what you’ve been looking for.

Is yours an organisation which is looking for a way to:

  • Take your organisation to the next level of success?
  • Or who wants to kick start your organisation?
  • Or who wants to take a slow and steady route to success?


Next Level of Success Organisations

Is this You?

  • You have already achieved success in your organisation
  • You want to dramatically increase your income and effectiveness
  • Your income is in excess of £100,000 per annum

Everyone wants more income but at what price? If you are working longer hours, spending more time working on your organisation, feeling like you are achieving less and not having a life outside of your organisation, what’s the use?

Isn’t this what you want in your organisation?

  • You work fewer hours but bring in more money
  • Your marketing is very focused and effective and takes little of your time
  • You have a good work/life balance and your organisation is fun

If you fit the profile above you can be successful in attracting more and better donors. The Eclipse Package was designed for you.

Introducing the Eclipse Package

If you are looking for the complete online infrastructure to be built for you and for it to be “fired up” and run for you, bringing in more and better donors to your organisation 24 hours a day, 365 days of the year, then this is the Eclipse Package. It is a complete “done for you” solution to your online marketing needs.

It’s a solution built, not on theory, but on proven marketing principles and proven results – delivering more and better donors … and delivering results that count! Now you can take advantage of this expertise and start bringing more and better donors into your organisation.

The Eclipse Package delivers the Three Marketing Principles and follows the Five Success Steps mentioned above that are the essence of successful Online Marketing for voluntary organisations.

And, it gets better, because, if you’re looking for Guaranteed results then the Eclipse Package can guarantee you a 28% income growth!

For full details of the Eclipse Package, click here: Eclipse Package

Kick Start Organisations

Is this You?

  • You haven’t yet achieved the level of success in your organisation you had hoped
  • You want to dramatically increase your income and effectiveness
  • You want to do the “hands-on” marketing to develop your marketing skills

Everyone wants more income but at what price? If you are working longer hours, spending more time working on your organisation, feeling like you are achieving less and not having a life outside of your organisation, what’s the use?

Isn’t this what you want in your organisation?

  • You work fewer hours but bring in more money
  • Your marketing is very focused and effective and takes little of your time
  • You have a good work/life balance and your organisation is fun

If you fit the profile above you can be successful in attracting more and better donors. The Shine Package was designed for you.

Introducing the Shine Package

If you are looking for the foundation infrastructure and strategic direction you need plus guidance and support while you use it to bring in more and better donors, then the Shine Package will give you what you need. It gives you all of the online infrastructure and strategic direction that is included within the Eclipse Package. But then, instead of running your online marketing for you, it guides and supports you as you do this yourself.

As with the Eclipse Package, the Shine Package also delivers the Three Marketing Principles and follows the Five Success Steps mentioned above that are the essence of successful Online Marketing for voluntary organisations.

For full details of the Shine Package, click here: Shine Package


Slow and Steady Organisations

Is this You?

  • You want to increase your income and effectiveness
  • You only have limited time and/or budget to achieve this

Everyone wants more income but at what price? If you are working longer hours, spending more time working on your organisation, feeling like you are achieving less and not having a life outside of your organisation, what’s the use?

Isn’t this what you want in your organisation?

  • You work fewer hours but bring in more money
  • Your marketing is very focused and effective and takes little of your time
  • You have a good work/life balance and your organisation is fun

If you fit the profile above you can be successful in attracting more and better donors. The “Pick ‘n’ Mix” set of Online Marketing solutions was designed for you.

Introducing the Pick ‘n’ Mix Solutions

If you are looking to implement individual Online Marketing solutions one at a time (or a few at a time) so thay you progressively build a complete, integrated, Online Marketing System, bringing in more and better donors to your organisation 24 hours a day, 365 days of the year, then this is the Pick ‘n’ Mix Solution. It is a complete solution to your online marketing needs, delivered in easy to manage stages.

As with the Eclipse and Shine Packages, the Pick ‘n’ Mix Solutions are built on proven marketing principles and proven results – delivering more and better donors … and delivering results that count! And, the advantage of taking the Pick ‘n’ Mix approach is that they can be implemented as fast or as slow as best fits with your organisation.

For full details of the Pick ‘n’ Mix Solutions, click here: Pick ‘n’ Mix Solutions


To sum it up.

You have three options.

For the Eclipse Package, I’m offering a complete, solution for attracting more and better donors to your organisation. It gives you everything you need to build your organisation online. The Eclipse Programme does it all for you. Sure, we will need to talk frequently to make sure that your marketing is closely aligned to your activities and there will be things for you to do … but think of it as you own personal online marketing department, working for you, day in day out … with the added bonus of guaranteeing their results! It doesn’t come better than that!

For the Shine Package, I’m offering a solution for the organisation that needs a more “hands-on” approach to their online marketing. It gives you the technical infrastructure you need along with the strategic direction and then it continues to closely guide and support you as you use what we have built for you.

For the Pick ‘n’ Mix Solutions, I’m offering a complete, integrated, proven, Online Marketing System for the organisation that needs to take things at a slower pace. It can give you the complete technical infrastructure you need and it can give you the complete ongoing services, support and guidance that you need … at a pace that fits best with your growth and in the order that you prefer.

I’m very proud of these programmes as they are the culmination of my 20 years as a business owner, offline and online marketer and business consultant.

Anything else?

If you want to attract more and better donors and what you are doing today is not giving you the results you want and if what you have read so far makes sense then the next step is to give me a call (it’s 01554 775 738) and we can talk about where you are right now and what you want to achieve and work out the best steps to help you get the results you want.

Here’s to growing your organisation faster and easier.

Liz Pugh
Online Marketing Consultant
RoderickPughMarketing.com

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