Website Action Guide


I hope you are pleased with your new website. If we have not done this already, we will spend some time with you guiding you through the admin section of your website to show you how it works and how to use it. And, when you are using your site, if at any time you are unsure what to do or how to do it, please get in touch and we’ll do our best to help.

So the purpose of this action guide is not to teach you how to use your website but to give you a checklist of key things to do, using your new website, to make sure that you get the most from it.

To do this, I’m going to talk about the following different things:

  • Weekly activities
  • Ad-hoc activities
  • Annual activities

Weekly activities

I should start by saying that although I suggest that you do this weekly, most people don’t! However, if you do these tasks every week you will see your website growing in stature and value as well as climbing up the Google rankings and visitors wanting to return frequently and wanting to become your clients. If you do this less often, you will see less of an effect. If you choose to perform the work more often, you will see and even faster and powerful growth. However, one word of warning, do not start on something that you are not truly committed to. A website that has had regular activity once a week until 6 months ago when everything stopped, gives a very bad message to visitors, worse than if the site simply had consistent updates every 3 months. So, do not start on anything unless you will follow through with it.

New blog post

A blog post does not need to be long. In fact it must also not be too long. The ideal length is about 400 to 500 words but anything from about 250 words to 600 words is good. So, once a week, write and post a new blog post … maybe about what you have done or will do or an interesting question that a client asked you this week or your opinion about something in the news … Make it relevant and make it regular. And, when posting it remember:

  • Keywords – can you add an extra keyword or two into the post without it becoming difficult to read?
  • Category – post it into the best category
  • Tags – use the “Yahoo Suggest” button to find relevant tags and use all that apply

Tell people about the new blog post

Use all the different avenues you have at hand to tell people that the blog post is there. You want people coming back to your site. Some places you might want to tell people about it are:

  • Twitter
  • Facebook
  • LinkedIn
  • Other social media sites
  • Bookmarking sites (Digg, Delicious, Stumbleupon, etc)
  • And, of course, you can tell people by email

When entering your new post please remember:

  • Set the correct Category for it … very important as the wrong category (or no category) will reduce your Search Engine Optimisation and may sometimes cause your post to display in the wrong part of your website.
  • Tags. Remember to use the “Yahoo” link to find and use relevant tags.
  • Pasting from Word? Remember to use the “Paste from Word” button to remove the extra Word formatting

Ad-Hoc Activities


Whenever you log in to your admin panel check to see if there are any comments to process. Always approve good comments as quickly as you can and make a habit of replying to the comments. Visitors will see that you interact with other visitors and will be more likely to comment … and the search engines will like seeing the extra activity too.

Comments can also be good prompters about something to write a new post about.

Annual Activities

New versions of the software that your site is built on come out all the time. Your site will have been built with the latest versions available at that time. It is good practice from a security and performance standpoint to bring your website’s software back up to date again about once a year. We can do this for you.

Contact Us

If you have any questions or are unsure about what to do:

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